Meet Keith Alpert

A strength and conditioning coach with 36+ years of experience helping athletes of all ages unlock their potential—whether that's making varsity or regaining athleticism

after 40.

Why I Coach

I understand how overwhelming it feels to want results but not know who to trust. I've seen hardworking athletes overlooked simply because no one showed them the right path at the right time.

I've also watched countless people over 40 lose confidence as old workouts failed them—leaving them frustrated, injured, and afraid their best years were behind them.

That's why I've dedicated my career to helping athletes of every age train smarter, avoid injury, and build the confidence that comes from true transformation.

Trusted by Pros, Parents, and Everyday Athletes

For over three decades, I've coached athletes at every level—from high school and collegiate players chasing their varsity dreams to NBA, NHL, and overseas pros competing at the highest level.

I hold a degree in Exercise Science from the University of Massachusetts, am certified with the National Strength & Conditioning Association (NSCA), and earned a Level Four International Coaching Certification under world-renowned strength and nutrition expert Charles Poliquin.

I've been featured on ESPN SportsCenter, Sports Illustrated, and The Boston Globe for my unique ability to combine science-backed training with a personal coaching style that delivers lasting results.

Athletes I've Worked With Have Played In

Professional Leagues

NBA, NHL & Overseas Basketball

Universities

D1 Programs Nationwide

High Schools

Elite Prep Programs

Countries

Athletes Worldwide

The Coaching Philosophy That Guides

Everything I Do

Training isn't about cookie-cutter workouts or quick fixes. It's about building the right

program for the right person at the right time.

Precision Programming

Every body is different. Training is tailored to growth, goals, and recovery

—not guesswork.

Durability Before Dominance

Progress means nothing if it's not sustainable. We build strength that lasts, not burnout or injury.

Confidence Through Strength

Real strength changes more than your body. It builds belief, discipline, and lasting confidence.

Real People. Real Results

Nikki Rao

Senior HS Basketball Player, Committed to MIT

I fell on my shoulder pretty badly and it was bothering me while playing basketball, so I came in to have Keith check it out. After literally one session with him, it felt completely normal again and I was so shocked! The pain and restriction were dramatically reduced, and I gained full mobility back in minutes. I was able to get back on the court the next day and felt like the strain was just nonexistent. I genuinely couldn't believe the difference his neurological approach made for my shoulder. Thank you so much coach Keith!

Andy Winig

Business Coach

For 18 months, my previous trainer had me 'rehabbing' a stubborn shoulder issue by avoiding using it. I started to think it might never get better. Keith assessed it, snapped his fingers (basically), gave me a few targeted exercises, and within weeks my shoulder was better than it had been in years. His incredible blend of corrective insight and smart strength training got me back to playing basketball at age 55.